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We Are Forty
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Clubs International Reprint: We Are Forty
Chapter IV "Little Business and Little Towns"
Prelim |
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3 | 4 |
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7 | 8 |
9 | 10 |
11 | 12 |
Comment

Note: This is recommended reading.
This chapter emphasizes that most jobs are created by
small businesses. |
p. 70 |
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CHAPTER IV
Little Business and Little Towns
Job hunting was now our
job and we worked at
it fifteen hours a day! At night when agencies and employers could not
be contacted we would comb
the papers avidly for any
bit of news that might
give us a lead or have bearing on our job hunt.
And one evening, almost
at the very beginning of
the campaign, we came
across a surprising paragraph in a weekly paper. A writer said that little
business took care of at least three fifths of the
volume of all American
industry; and constituted
ninety per cent of all
manufacturing enterprise.
From all accounts, big
business, hedged in as it
is by necessitous rules and regulations, was quite
a hurdle for the older person to take. Little
business on the other hand might be
more flexible, and therefore
more responsive, to the job hunter. This
clipping came just at the right time
and turned… |
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p. 71 |
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our attention hopefully
toward little business and
the little town.
It so happened that we
were fortunately located.
Within a half day's journey there were at least
eight cities with a
population that varied between
twenty-five and sixty
thousand.
To get a picture of any
employment chances
they might offer we bought copies of the local newspapers
of several of the nearest towns. Soon our search bore fruit. In one of
them we found a very
interesting advertisement
for a hotel job.
We answered that ad then
and there, and agreed
that, reply or no reply, we would make that town
the first in our visits to smaller cities. But
good news! They answered our letter; we were invited
to come for an interview.
On a clear, cool morning
we headed our aging
little roadster toward this
New Jersey city. The
hotel job was by
no means the only one we were
going to look for.
Deciding what kinds of jobs
ought to be available in a city of fifty thousand,
we had finally listed
several other fields that we
were going to try. Such
cities could be counted on for gas and
electric companies, credit organizations,
opportunities for indoor selling and demon-
strating and, of course, a local telephone office. |
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p. 72 |
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These fields had not been selected
hit-or-miss. For some days past, as a matter of fact, we had been
making extensive preparations to help
us in landing jobs in those
very lines.
In the case of the local
gas and electric company we had taken special pains to check and make
sure that a
certain home lighting information service
which employed women was being offered in that
community.
The small hotel referred
to in the ad was located on the outskirts of the city, beyond traffic
and city smoke, right in
the center of a pleasant
grove. There was a sense
of quiet and peace about
the comfortable, homey-looking building of brick
and white clapboard.
A first glance told us
that the upstairs accommodations probably ran to fifteen or twenty sleeping
rooms. A second glance, through wide, enclosed
porches on which we could
see a number of tables
set up, gave us the impression that more people
came to eat than to sleep.
We were not at all surprised at this, for our very job concerned the
dining-room end of
the business.
The one who was to tackle
the hotel job advanced to the fray. The story must now be hers.
Until I sat down on that
famous evening, delv-… |
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p. 73 |
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...ing
into my employable characteristics, the idea of
applying for a hotel position would have been farthest from my mind. And
here's the reason why.
Actually, I had never in my life made a penny in
the hotel business, yet it was all so
close to me that I had not
even been able to see it. Thinking back
now, I wonder how on earth I could
have hitherto overlooked that
valuable field.
Three quarters of my life
had been spent in becoming an unconscious expert in the hotel business.
My father owned hotels, he had been identified with them from boyhood,
he had become an authority on practically every phase of hotel management. He lived hotels, he talked them, he
breathed them; they were
almost his entire existence.
As a child I ran through hotel corridors,
played hide and seek in the linen room, and stole
into the kitchen to beg a
bone for my puppy. As I grew older, I
began to take a part in the table conversation which was eternally and
always about the problems of the
hotel. Actually, it was impossible
to live in this atmosphere without
acquiring very definite notions
about what made for success or failure in a hotel.
It was my father's
conviction, for instance, that
most of the money lost in a hotel leaked out through... |
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p. 74 |
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poor management in the
food departments. How
well I remembered his
oft repeated: "Of course,
I like to be out front
and greet my guests. But I
must know what is
going on back in the kitchen."
Naturally, then, I
had at my tongue's tip the language
of the hotel. I had something more: I had
the firm belief that I
could translate my knowledge
into valuable work.
The advertisement that
we had answered, had
read:
WOMAN, cultured, capable
of taking full charge of restaurant end of small, high type hotel. Write V-107.
In giving my answer, I
used my regular job hunting
name of Elinor Stacy, but the background was the one I knew as a
daughter in my father's house,
and the letter I wrote
carried a sponsorship that
had so richly been
mine.
V—107
Gentlemen:
Ten years of training in all phases of hotel
management by Louis Lukes, well known
for his success in the hotel field, make me believe that I might be able
to qualify for the position
advertised in the Courier today.
My hotel and catering
experience with Mr. Lukes was
gained mainly in the Brunswick Hotel,
Lancaster, Pennsylvania,
and in the Hotel Walton, Philadelphia. Mr.
Lukes, as you may know, has passed on, but I can refer
you to many of his
associates in the hotel fraternity. |
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p. 75 |
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I am thoroughly familiar
with the heart of the hotel,
the kitchen. And I have
mastered the all important fact
that no matter how
delicious a dinner is or how much
the guest enjoys and praises it, it does not become a
matter of satisfaction to the proprietor until every meal shows
a profit.
I then gave a brief
personal description, and
asked the courtesy of
an interview.
My letter evidently had paved the way for a
cordial welcome, for as soon as I
identified myself as Elinor Stacy, the proprietor led me at once to
his wife, a brisk, efficient looking
woman. She and her husband had
developed a thriving town-and-tourist
business out of an enterprise that dated
back to the early days of the
tourist home vogue. This intelligence came to me in the first few moments of our
conversation. Also various facts on
the kind of trade that the house drew, the busiest
seasons, the amount of upstairs and kitchen help
that was required.
Then we got down to
brass tacks. The woman
had advertised because
the work was getting out
of hand. She had
always had full and direct charge of both the dining room and upstairs.
Now she felt that they could afford to pay someone to take the
whole dining room and
kitchen off her shoulders.
"What we simply must
have," she explained,… |
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p. 76 |
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"is someone who knows how to merchandise meals.
I liked the way you put it
in your letter."
"My training has all been
along that line," I
said. "Merchandising in a hotel seems to me exactly
the same as
merchandising in a store. Only, in the hotel, it is a question of buying
food at the best possible price, and figuring out just how much it costs
to serve each meal."
Mrs. Grier agreed. "You
are perfectly right," she
said. "My experience has
always been that it is better to sell a
greater volume of meals at moderate
profit than a fewer number at a greater profit. It's
the only way to popularize your place
and get the people coming in."
Then the conversation
swung to some of the
practical aspects of the hotel business. I got several
interesting
pointers from Mrs. Grier, and, from
her reaction, she must
have gotten a couple from
me.
Finally she stood up.
"Why don't you come out with me and let
me show you the place? Then you will
have a better idea of our setup. We can start
at the kitchen. You know, I have a refrigeration
plant that will compare favorably
with any of the big hotels.
And I want you just to take a look at
our pastry ovens!" |
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p. 77 |
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We stopped at the spotless
kitchen where a white-capped chef was busy at his range. We looked
into the vegetable bins,
the storeroom, the jelly
cupboards. We discussed
such vital problems as
luncheon menus, Thursday night special dinners,
Sunday platters, the
feasibility of after-movie snacks
and special bridge club
luncheons. All the way
through I tried to do a good job of selling myself.
I made every effort to
show her how my hotel
knowledge could be of
real value to her business.
When we ended our tour and
went back to the little office, Mrs. Grier gave me the encouragement
I had been hoping for. She said: "It seems
to me you would be a very good person for this
job. The only question is
the salary." She hesitated
a moment. "Would you come for twenty-five a
week and your living
here?"
I instantly reassured her
on the salary question.
Already my partner and I had come to realize that
time and again job
opportunities were being lost by the mature because employers felt they
ought to pay them
more than they could afford to pay.
Our feeling was that you
ought to go at almost any price, just
to be given a chance to show what you
could do. So we had decided that the question of
salary could seldom be used as a reason for grace-.. |
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p. 78 |
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...fully
withdrawing from an offered job. In this case
twenty-five was all right for that hotel job,
and I said so.
When she became more
specific, I was obliged
to explain that I had been offered an opportunity
to consider another hotel
position and I wanted
to look into it before I
gave her my answer. To
Mrs. Grier that was a perfectly sensible and valid
reason for withholding my
decision.
It was with a feeling of
real regret, not unmixed with a twinge
of conscience, that I walked down the
steps of Fairview Inn. I was genuinely sorry
not to be able to work with Mrs. Grier, who had
shown me such courteous
consideration. But in the back
of my mind was the redeeming realization
that once again the formula had
worked and over-forty had
scored.
After lunch the second
partner made for the
telephone company. It is her story now.
The telephone company is
at once big business
and little business. In large cities it is a tremendous
industry with huge central offices, personnel
bureaus and ramifications that extend into
every artery of metropolitan life. In little cities it is just
as efficient, but it is a friendly,
close-knit, hometown product.
We wondered if there might be a… |
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p. 79 |
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chance for a mature
applicant in the small town
telephone office. Or if not there, maybe the telephone
company could suggest a place at a private
switchboard. As a matter
of fact I knew a little
something about operating a switchboard.
I am not going to detail
this interview too much,
because, frankly, I did not get a job in that office.
But I got
something just as good—leads in other
fields that presently
ended in two jobs. And this,
I believe, is one proof of the friendliness of the
smaller town. Here is what happened:
As soon as I gave my name, Mrs. Matthews, I
was conducted without question to the employment
manager. As I met her pleasant smile and
her invitation to have a chair, I
had a feeling of reassurance
and confidence. Maybe my spirit of
willingness showed in my face, for
even after I had told her
that my only knowledge of the telephone
business came from handling a small board as
lunch relief operator in the office
of a commercial photographer, she still showed an interest in me
and said: "Why don't you go out and get a little
more experience, Mrs. Matthews, and
then come back? Anyway, leave your telephone number and
home address so if anything comes up
I can get in touch with you.
Of course, I would not be able to… |
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p. 80 |
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place you actually in
the telephone company because we have
to take younger women in to train. But it is very likely that I might
hear of something at a small
switchboard."
Would you have
appreciated such consideration?
Certainly you would, and so did I. But I explained
that I had to find something right away. The thought stopped her for a
moment, and then
she said: "Isn't there
some other work you could
do?"
Now here was a place
at which the interview
could have died a
natural death. Unless I had had something to suggest, the employment
manager's very
real offer of help could have been utterly
wasted. But, thanks to
our preparation, I was able to say: "I know something about home
lighting visitor
in electric companies. Also, I could do
credit investigating."
"Good!" she answered.
"There is a splendid
credit office not
three blocks away. It's managed by
a good friend of mine
named McDonough, and
he is right on his
toes. Why, he is known all over
the state for the
success he has had in his line. And he
does take on people from time to time. I happen
to know that." She interrupted herself
to answer a phone call, and then continued: "Now about… |
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p. 81 |
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this
home lighting business, let me think! The person
to see is Mr. Winslow. He's head of the lighting
department at the electric company, and he
hires all those girls
himself. He's a friend of mine,
but that would not
mean anything. You talk to
him
just the way you have been talking to me and
I know you'll get a good hearing."
Does this sound
overdrawn? Well, it is not only
not overdrawn, it is
underdrawn, if anything. If
I had been a close
friend or relative, I could not have
received more consideration from the telephone
employment manager than I did. Trying
to analyze it, I believe that her
interest in me came because she thought I might be a useful
person to someone. Certainly it was
not because she was sorry that I was out of work. In fact, we
discussed my need of work on a plane
of equality, two persons
together trying to solve a problem that particularly
concerned one. On my part, although I told
her I needed work, there was none of
the nervous urgency that shows itself in strained posture and
too rapid talk that get a whole
situation so out of focus.
Even if that urgency does exist, for the job's
sake it must be scrapped—especially
during the interview.
Anyway, as I walked
out of the door of that tele-… |
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p. 82 |
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...phone company I had two job possibilities in hand.
As I was leaving, the
manager said: "Good luck!
Let me know how you make
out. And remember, if nothing turns up,
we still might be able to do something
about a switchboard."
Ordinarily I should have
turned the next interview over to my partner, but as I had made the
special credit
preparation, it was up to me. So while
she was hustling up for
us a location for the night,
I went to the credit office.
Some years before, while
working in a department store, I had become very much interested in
credit. I wondered what went on in that big office
on the sixth floor that
made it possible to know how to handle people and their accounts. How
could one man buy
a thousand dollar ring for his
wife and take it with him
without any trouble,
while another had to wait twenty minutes to learn
that he better send his
dollar ninety-five shirt
C. O. D.? What did it
require to open a charge
account, and when opened, who decided just what
the maximum amount of
charging could be for
any one month?
Well, the inquiring mind stood me in good
stead, and before long I had many of the answers.
I knew that there were organizations which kept… |
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p. 83 |
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records of people's
business lives—the salaries they
made, the property they owned, the charge accounts
they ran, how big they were, how soon they
paid them. I had learned
the meaning of certain
words—skips, for instance. Skips were the citizens
who moved frequently in
order to dodge not only
their bills but the bill
collectors who came after
them. I knew that there were persons who investigated
people to see if they were good credit risks.
That when people tried
to pass bad checks, or were
very slow in paying, or were general trouble makers
wherever they had charge
accounts, this information
would come to the credit organization and be passed along to all the
firms that belonged to that
credit group, so they
could be protected.
But even with this much of
a credit background,
I was by no means ready to try for a credit job.
My facts were not up to
date. Part of my preparations
before we left home was to go to the public
library and read all the articles that had recently
been written on the
subject. I also looked over and
read the last four
months of credit magazines. Some
of these were to be had in the library; others were
in a credit office into
which I had walked and asked
for permission to sit
down and read those articles.
I had learned about certain new problems that… |
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p. 84 |
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were troubling the
credit world.
When it came time to
try for the job with the credit organization, primed to the hilt with
credit facts I
proceeded to the office of Mr. McDonough.
And while I was as
innocent as a babe of actual
credit experience, Mr.
McDonough was going to see that I at
least knew what I was talking about. And that's what it takes. To my mind it would have been almost an
affront to march into a man's office
and ask him to let me support myself at the expense of his
business without trying to acquaint
myself as much as a layman could with that business.
I opened the outside
door and found myself in
a large room of
crackling typewriters and busy telephones. At least twenty young men
were sitting in rows in back of as many desks, talking into telephones.
Perhaps half a dozen young women were
similarly engaged, and another half dozen were moving flying fingers
over black and white keys. My entry caused a moment's cessation in all
that activity while everyone took a
good, long look. I asked a
young man near the door if Mr. McDonough was in. "Will you
please tell him Mrs. Matthews is here to see him?"
In a few minutes he
was escorting me to the… |
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p. 85 |
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office
of the manager. Mr. McDonough stood up as
entered, and said:
"How do you do, Mrs. Matthews.
I don't believe that I know you, do I?"
He was the clean-cut,
direct sort, who would not
want to be kept in
doubt about your business, whether it
was collecting for charity, or arranging
golf tournament, or looking for a
job. So I answered: "No, Mr. McDonough, you do not know
me. But for two weeks I have been
getting ready for this interview with you."
He looked surprised.
"With me! . . . Why, what
do you mean?"
I cleared that point up
and told him exactly
what I had done in
credit preparation. I mentioned
by name certain articles that had impressed
me. Once he said:
"Yes, I know the man who wrote
It. You know, he had
a bad time of it up in Jersey."
Another time: "But we do not use that system here.
In fact, I have developed a system of
my own." And he took time to
tell me about it.
When I had finished the
tale of my preparation,
said: "You know best
what your requirements
are, Mr. McDonough. But
if you can use an all-around
investigator who never knows when to give
up, and who would work
at this business as if it
were her own—well . .
." |
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p. 86 |
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He put his hands deep
into his pockets and leaned back in
his chair. "Mrs. Matthews, never
before have I run into an applicant who has pre--pared
for an interview as thoroughly as you have,"
he said. "You've got me stumped. I'll say right here, I haven't a
doubt in the world that you would fit
into our organization. However, I am going to put my cards right
on the table. A rooky starts at seventeen dollars a week! That is all I
could pay you."
Again the feeling that
over-forty has to be handled with
gloves whenever the salary question
comes up! Great guns, what difference does it make if you once made
fifty dollars a week, or five hundred a week, and that you were
manager or executive secretary or
treasurer of your own company! If you need a job and have not been able
to land one, any money is good money.
I could feel a wall
coming up between Mr. McDonough
and myself, and if it really got a chance
to rise there would be
no opportunity for a job.
So I said quickly: "Mr.
McDonough, when you need a job, you
don't begin to know how good seventeen
dollars sounds! The chances are that I
will hardly be worth my salary for
the first couple of weeks.
After that, I warn you, I am going to be… |
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p. 87 |
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the best credit man
you ever had."
Mr, McDonough then put to me certain routine
questions about residence,
references, age and so on. At the conclusion of the interview, he told me
I could report for work the
following Monday, and turned
me over to a Miss Spense for a few preliminary
pointers. And Miss Spense, a calm soul
at
best, who had not witnessed my
strong efforts to land that
job, was not unduly surprised to learn
over the telephone the next morning
that an unexpected personal
matter would prevent my taking
it.
Two jobs to chalk up
for ourselves for that day!
There was reason for
celebration in the after-forty camp.
Felicitations were attended to over a well-earned dinner in the Y. W. C. A., where we were
to spend the night.
The brightly
illuminated windows of the gas and
electric company
sparkled into sight. We did not
even pause in front of
the first, engaging as it was,
because the second
window definitely had something
for us. Here was one of the few strokes of
good fortune that
attended our job search. The window
depicted the subject of our next day's objective.
The very home lighting service for which… |
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p. 88 |
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we were on the look-out. A living room scene
showed the figure of a
child struggling with her
homework in the glow of a
dim table lamp. On
the table a telling placard warned:
MOTHER, YOU CAN'T BUY
BACK HER EYESIGHT!
Spotlighted in the center
of the window on a black
base was a small device which resembled a camera.
A large placard beside it
read:
LET THIS NEW SIGHT
METER TEST THE LIGHTS IN
YOUR HOME. IT
MEASURES LIGHT JUST AS YOUR
SPEEDOMETER MEASURES
SPEED. IS YOUR PRESENT
LIGHTING ADEQUATE FOR YOUR CHILDREN'S
EYES? LET OUR LIGHTING
VISITOR CALL AND
MAKE THE TEST FREE.
STEP INSIDE OR CALL
MAIN 566
The lighting visitor and
her mission were quite
familiar to us. The service was being advertised
by our home city electric
company, and similar
offers were being made by
utilities in many other big and little cities. In addition one of us had
been able to list among her employable characteristics
several years of work in
a big city electric company.
The lighting visitor
service was just being inaugu-… |
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p. 89 |
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rated there at the time of her leaving. Now, several
years later, it sounded like just the sort of
job that would not only have good
possibilities for the mature but one that might not require definite
scientific training or experience. So we made it
our business to find out exactly what
the job entailed, and the simplest procedure seemed to be to
have a lighting visitor come out to our home and
lest the lights.
She arrived with her
demonstrating kit containing the canny little Sight Meter, bulbs and
reflectors; and
she did a wonderful job for us. She
trained the little gauge
on all reading and work
corners in order to register the amount of light
then in service. When the
light was inadequate for reading and
sewing she screwed in stronger bulbs,
demonstrating the proper wattage and showing
what a surprising difference they
made. We constantly plied her
with questions, learned how to
read the meter, how much light we should have for our work as
against the amount we had, as well as
all sorts of ideas about rearranging lamps for effectiveness. Our
visitor had not tried to sell us
anything, but had just gone over the whole situation
with us carefully, and finally left us a chart with written
recommendations suggesting the vari-… |
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p. 90 |
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...ous
changes that were indicated. We noted this
point particularly.
Her visit sent us
scurrying to the public library for further data. We put in hours of
study on children's
and adults' eyes, and the kinds of damage eyestrain can bring. We
learned about eyes and
homework, eyes and
health, eyes and disposition,
and yes, even eyes and jobs. No, we were no
strangers to that little
camera-like gadget in the window,
called the Sight Meter.
The partner who stepped
into the elevator of
the electric company the next morning and rode
up to the lighting
department, primed with points
and a stiff upper lip,
takes up the narrative here:
The lighting section
occupied the entire third
floor. Only the office of the manager was enclosed.
The rest of the area was
filled with desks and filing
cases at which girls and
men were busily working.
I had no difficulty
about getting in to see Mr. Winslow. The young lady who ushered me in
did not ask me to
state my business nor query me about
having an appointment. In a smaller city we met
with a greater informality and friendliness
about doing business. Secretaries
there handle many office
details, and are not required to develop the fine art of how to keep out
visitors. That attitude… |
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p. 91 |
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is one of the big
advantages often encountered in
the smaller business or the smaller town.
I introduced myself
and lost no time in coming
lo the point. "Mr. Winslow, I am going to be very
honest with you," I
said. "I came up here to see if
there might be an
opportunity for me to be one
of your home lighting visitors."
He shook his head. "We
are all filled up at
present, Miss Stacy."
"That doesn't surprise
me, Mr. Winslow," I
said cheerfully. "Because it is certainly interesting
work. But I
wonder if you could consider me for
later on. If I understand it rightly, I believe you
form classes in the
late summer for fall positions."
"How did you happen to
know this?" he asked.
That gave me my chance.
I told him how I had watched the work of a home lighting visitor while
at a friend's
house, and had been so impressed that
afterwards I had gone to the public library, and
read everything I
could find in the trade journals
concerning this work
the electric companies are doing. That had led to an orgy of study about poor
lighting and eyestrain.
I felt now I could convince
any woman of the
irreparable damage she could do
to her children's eyes with improper or insufficient
lighting. At
this point I took my courage in hand… |
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p. 92 |
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and asked the question
which had puzzled me when I had observed the home lighting lady's
check up.
"I know there must be some
very good reason,
but tell me, Mr. Winslow, why doesn't the home
lighting visitor carry
extra bulbs with her so she
can make, right at the
time, the proper installations for the home owner should she want them?"
"That's a fair enough
question," he answered. "We've talked that point pro and con more than
once. On the one
hand we are offering a service to
customers and we don't want to mix anything with it that
looks like selling. On the other hand human
nature procrastinates and we realize that many
customers probably plan
to follow those recommendations
but let them slide in the end. We've
worked out one or two fair follow-up plans and
are still working on
them."
These are, of course, only the highlights of the
interview. But when I left I carried away an invitation
to take the two weeks home lighting course
(with pay) in the late summer and to join the little
band of home lighting callers in the fall. Perhaps
it was the fact that I had asked an intelligent question based on a
constructive idea. Or maybe it was
my zeal in going after all the facts and making them… |
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p. 93 |
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part of my equipment that
made Mr. Winslow feel
I might do a good job. Or again it may have been
a putting across of
personality and a courteous deference
toward a man in authority. At any rate,
carefully analyzed, the above factors
proved the ingredients that
went into the winning of this job.
Told in one chapter the
job getting pace sounds
fast—that is, when you overlook the days of careful
preparation that
were invested in the jobs before
we visited a particular
town. But our experience in
this city proved fairly typical. For in the course of
our visits to
other medium sized towns we found
business men and women just as friendly, just as
responsive and just as willing to
give us, at least, a chance.
Little business, in fact, had been good
to us. |
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